Mobile Monday Ann Arbor #2 - Monetizing free iPhone/Android apps with Tapjoy

Nov '09 23 Mon 7:30 PM
Location
Ross School of Business (R2210)

701 Tappan Street
Ann Arbor, MI 48104

This is a private home or office

Attendance
 35  people attended.
5.00 5.007 (7 ratings)

For our second Mobile Monday, we're pleased to welcome Ben Lewis - cofounder of Tapjoy, a mobile app monetization platform featuring ad aggregation/optimization and virtual goods payments recently featured in TechCrunch ("Has Tapjoy solved monetization of free apps on the iPhone and Android?").

Ben is a UM alum (CE '01, MBA '05) and 4-year Google veteran who will be speaking about his experiences as an entrepreneur, some of the pros/cons of the iPhone/Android markets, what he's learned about monetization, raising capital, and the history of Tapjoy. From Ben:


  • Tapjoy started a year ago with a single game, TapDefense, that was #1 in the app store for a few weeks
  • We now have a platform that helps other iPhone and Android developers monetize their apps through better ads and a virtual goods system
  • We have over 1,000 publishers using our product today including some of the biggest publishers on the iPhone such as ngMoco, Papaya, and Digital Chocolate
  • We need more engineers and a UI designer to join our team!

Please note the new (hopefully more accessible) location, which we're trying out as an alternative to our regular North Campus venues. Bring a friend!

Photos of this Meetup

See all photos

Talk about this Meetup

  • You must be a member to post a comment. Join or login.

  • Andros Lee
    Andros Lee

    if anyone would be willing to, we have a camera to stream the presentation to ustrea, but no computer! if someone would be willing to run the camera and take care of streaming/uploading to ustream or any other video site i and others would be greatly appreciated.

    contact me or Roger Rayle for details.

    Posted Nov 18, 2009 2:17 PM

Who attended?

Our Sponsors

HP ProBook PC Powered By AMD

Business never looked better with the stylishly affordable HP ProBook powered by AMD

GE: $200 Million ecomagination challenge

GE proudly supports Meetup Groups: $200 Million ecomagination challenge

a2geeks

Community Sponsor

UM Zell Lurie Institute

Winter 2010 venue sponsor

UM Center for Entrepreneurship

2009 venue sponsor

Other nearby
Meetups
Why these groups?
x

The Meetup Groups shown here are topically similar to Ann Arbor New Tech Meetup.

Groups are more likely to be displayed here if they:

  • have a Meetup scheduled
  • have a high rating
  • have a group photo
  • are "public" and not "private"
  • have shown they are likely to stick around (older than 30 days)
Find more Meetup Groups
in Ann Arbor

Log in

  • Not registered with us yet?

Forgot your password?

or

Log in to Meetup with your Facebook account.

Sign up

or

Join this Meetup Group even quicker with your Facebook account.

By clicking the "Sign up using Facebook" or "Sign up" buttons above, you agree to Meetup's Terms of Service