Mobile Monday Ann Arbor #2 - Monetizing free iPhone/Android apps with Tapjoy

Nov '09 23 Mon 7:30 PM
Location
Ross School of Business (R2210)

701 Tappan Street
Ann Arbor, MI 48104

This is a private home or office

Estimated attendance
 34  people attended.
5.00 5.007 (7 ratings)

For our second Mobile Monday, we're pleased to welcome Ben Lewis - cofounder of Tapjoy, a mobile app monetization platform featuring ad aggregation/optimization and virtual goods payments recently featured in TechCrunch ("Has Tapjoy solved monetization of free apps on the iPhone and Android?").

Ben is a UM alum (CE '01, MBA '05) and 4-year Google veteran who will be speaking about his experiences as an entrepreneur, some of the pros/cons of the iPhone/Android markets, what he's learned about monetization, raising capital, and the history of Tapjoy. From Ben:


  • Tapjoy started a year ago with a single game, TapDefense, that was #1 in the app store for a few weeks
  • We now have a platform that helps other iPhone and Android developers monetize their apps through better ads and a virtual goods system
  • We have over 1,000 publishers using our product today including some of the biggest publishers on the iPhone such as ngMoco, Papaya, and Digital Chocolate
  • We need more engineers and a UI designer to join our team!

Please note the new (hopefully more accessible) location, which we're trying out as an alternative to our regular North Campus venues. Bring a friend!

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  • Andros Lee
    Posted Nov 18, 2009 2:17 PM
    Andros Lee
    if anyone would be willing to, we have a camera to stream the presentation to ustrea, but no computer! if someone would be willing to run the camera and take care of streaming/uploading to ustream or any other video site i and others would be greatly appreciated. contact me or Roger Rayle for details.

Who attended?

Our Sponsors

a2geeks

Community Sponsor

UM Zell Lurie Institute

Winter 2010 venue sponsor

UM Center for Entrepreneurship

2009 venue sponsor

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